Corporate Accountability International (CAI), anactivist group best known for organising a noisy boycott ofNestlé. In 2005 CAI turned up at Coca-Cola's shareholdermeeting to grill the firm's management over the water issue. (India- drought prone areas).

CAI accused Coca Cola of a “misleadingmarketing campaign” for the bottled water needlesslyundermines confidence in tap water. In their defence they claim thefirm improved its water efficiency by 6% between 2003 and 2004. In2002, it took 3.12 litres of water to produce one litre of finalproduct (as much water is used to clean the assembly lines, flushout glass bottles, and so on). In 2004, that global average camedown to 2.72 litres